![]() That is probably one of the hardest things to manage, but also where we have been most strategically successful." You have to be ready to read the tea leaves and adjust when it's necessary, but at the same time, don't change the fundamentals of what players love about your game. "The audience changes, the industry changes, and expectations change. "It is good to have a plan, and to understand what your players want, but it is also very important to be ready to pivot at any time," says Rivera. Above all, the team has endeavoured to stay adaptable. New content has been released every three to four months, making it difficult for players to run out of things to enjoy. There are many factors behind the game's endurance - not the least of which was the inevitable switch to free-to-play - but lead designer Al Rivera tells the most important has been Cryptic Studios' refusal to stay static. DC Universe Online somehow delivers on the superhero fantasy that its rival could not.Īmong the survivors is Star Trek Online, which last week celebrated its tenth anniversary. Star Wars: The Old Republic - while considerably younger than most MMOs on the market - continues to draw in fans of George Lucas' universe, while Lord of the Rings Online has gone beyond the story of the original novels. The Matrix Online, Pirates of the Caribbean, Marvel Heroes, Star Wars Galaxies - each of these failed to prevent their userbase from declining and ultimately closed (in some cases, just a few years after they launched). When World of Warcraft took the world by storm, engaging ten of millions of fans with an interactive shared world, the potential of the MMORPG sparked the imaginations (and eye-embedded dollar signs) of many a Hollywood IP holder.
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